Evolving Toward Ecstasy Essay

This art review by Robert Smith is on a Matisse Exhibition that was at the Metropolitan Museum of Art last November, â€Å"Matisse: In Search of True Painting. † The name of this article comes from a quote from Matisse himself, where he claims to work â€Å"towards what I feel; toward a kind of ecstasy. † From the beginning of the article, Smith raves about this exhibit. He calls it â€Å"one of the most thrillingly instructive exhibitions about this painter, or painting in general, that you may ever see. † His excitement for it is unmistakable, but this may be a biased opinion, as he seems to be a huge fan of Matisse himself. He seems genuinely impressed with Rebecca Rabinow, a curator of modern and contemporary art, and how she put the exhibit together, but his love for the artist most likely influenced his view. He praises the decision to show Matisse’s penchant for copying pieces and working in series. Two still life arrangements with fruit and compote are included along with four views of Notre Dame as seen from Matisse’s window and many other series and copies. He describes the exhibit as spacious as it is spread out through eight different galleries. In each pair or group of works, a mini seminar is created according to Smith. He goes into detail about how you could spend your entire visit in the second and third galleries with their sailors, nudes with white scarves and â€Å"contrasting psychological chords and spatial treatments of the Laurettes. † He comments on the textbook simplicity of how the exhibit is set up, letting your eyes wander through the different styles, textures, colors and overall effect of Matisse’s works. There is no doubt that Smith has a very positive view of this Exhibition. He applauds the 49 exceptional works chosen, for how they skim across Matisse’s long and productive career. In this review, he discusses a large amount of Matisse’s works, which sways from the point of the article, which was to critique the exhibition. His support for it is blatant, but he may have gone off on too much of a tangent on his love for Matisse and his works of art. This review could be beneficial to readers, but it could also be misleading if you aren’t already a fan of Matisse’s art. He aggrandizes the exhibit as a whole, so its not really clear if the quality is really there, or if he’s just smitten with the artist displayed.

Nike Essay

1.What is the WACC and why is it important to estimate a firm’s cost of capital? Do you agree with Joanna Cohen’s WACC calculation? Why or why not? Answer: The cost of capital refers to the maximum rate of return a firm must earn on its investment so that the market value of company’s equity shares will not drop. This is a consonance with the overall firm’s objective of wealth maximization. WACC is a calculation of a firm’s cost of capital in which each category of capital is proportionately weighted. All capital sources – common stock, preferred stock, bonds and any other long-term debt – are included in a WACC calculation. All else equal, the WACC of a firm increases as the beta and rate of return on equity increases, as an increase in WACC notes a decrease in valuation and a higher risk. The WACC of a firm is a very important both to the stock market for stock valuation purposes and to the company’s management for capital budgeting purposes. In an analysis of a potential investment by the company, investment projects that have an expected return that is greater than the company’s WACC will generate additional free cash flow and will create positive net present value for stock owners. Thus, since the WACC is the minimum rate of return required by capital providers, the managers in the company should invest in the projects which generate returns in excess of WACC. We do not agree with Joanna Cohen’s calculation regarding the WACC from 3 aspects: 1) When Joanna Cohen computed the weights or proportions of debt and equity, she used the book value rather than the market value. The book values are historical data, not current ones; on the contrary, the market recalculates the values of each type of capital on a continuous basis, therefore, market values are more appropriate. 2) The cost of debt should not be calculated by â€Å"taking total interest expense for the year 2001 and dividing it by the company’s average debt balance. These historical data would not reflect Nike’s current or future cost of debt. 3) She mistakenly used the average Beta from year 1996 to 2001. The average Beta could not represent the future systemic risk, and we should find the most recent Beta as Beta estimate in this situation. 2.If you do not agree with Cohen’s analysis, calculate your own WACC for Nike and be prepared to justify your assumptions. Answer: 1)Weights of equity and debt: Market value of equity = Current share price x Current shares outstanding = $42.09 x 271.5m = $11,427.44m Due to the lack information of market value of debt, we could use the book value for calculation: Market value of debt = Current portion of long-term debt + Notes payable + Long-term debt = $5.4m + $855.3m + $435.9m = $1,296.6m We = $11,427.44m/($11,427.44m +$1,296.6m) = 89.81% Wd = $1,296.6m/($11,427.44m +$1,296.6m) = 10.19% 2)Cost of Debt: We can calculate the current yield to maturity of the Nike’s bond to represent Nike’s current cost of debt. Po=$95.6 N=20Ãâ€"2=40 PAR=$100 PMT=$100Ãâ€"6.75%/2=3.375 By using financial calculator: r=3.58%(semiannual) So Rd=3.58% x 2 = 7.16% 3)Cost of Equity: Use 20-year T-bond rate to represent risk-free rate, as the rate of return of a T-bond with 20 years maturity is the longest rate which is available right now. So Rf=5.74% Use a geometric mean of market risk premium 5.9% as Market Risk Premium As we mentioned in Q1, the most recent beta will most relevant in this respect, so we will use B=0.69 Re=Rf+B(Market Risk Premium) =0.0574 + 0.69Ãâ€"0.059 = 9.81% 4)WACC: Use tax rate = US statutory tax rate + state tax = 35% + 3% = 38% WACC=Wd x Rd x (1-T) + We x Re = 10.19% x 7.16% x (1- 38%) + 89.81% x 9.81% = 9.26% 3.Calculate the costs of equity using CAPM, and the dividend discount model. What are the advantages and disadvantages of each model? Answer: 1)Cost of Equity using CAPM: Market Risk Free Rate (Rf)= 5.74% (20-year yield on US Treasuries) Beta (B) = .69 (most recent beta used as most relevant beta to calculate Nike’s valuation) Market Risk Premium = 5.9% (Geometric Mean used as Historic Equity Risk Premium) Cost of Equity using CAPM = Re = Rf + B(Market Risk Premium) Re = 9.81% = 5.74% + .69(5.9%) Advantages: -CAPM includes systematic risk by incorporating Beta in the Cost of Equity formula. Using the stock’s Beta to calculate equity will provide a return rate based on how risky the stock is perceived by investors. The higher the risk, the higher the Beta will be and will result in a higher required rate of return on the investment. Systematic risk can’t be diversified away, while unsystematic risk can be diversified away by maintaining a diversified portfolio. -CAPM proves to be a better model than others such as the Dividend Discount Model, because the valuation behind CAPM is based on risk and rates of return while the Dividend Discount Model relies heavily on dividends and a growth rate. Disadvantages: -When using CAPM, it can be difficult determining the estimate of Beta. Different investments may involve different risks and the Beta used in calculating CAPM should reflect the appropriate amount of risk relating to the specific investment. -The risk free rates used in calculating CAPM are continually changing as with the values of the investments in the market which make up the market risk premium. The constant changes in the market can have negative impacts on the valuation of CAPM. -Another disadvantage in using the CAPM in investment appraisal is that investment appraisal is premised on a long-term time horizon, whereas CAPM assumes a single-period time horizon, i.e. a holding period of one year. While CAPM variables can be assumed constant in successive future periods, market reality often shows that this is not the case. 2)Cost of Equity using the Dividend Discount Model: Growth (g) = 5.5% Dividend (D0) = $.48 Share Price (P0) = $42.09 Cost of Equity using Dividend Discount Model = Re = (D0 x (1+g)/P0) +g Re = 6.7% = (.48 x (1+5.5%)/42.09+5.5% Advantages: -Using the Dividend Discount Model is very easy to calculate because the formula is not complicated. There are no real technical or difficult calculations involved with using this method. -The inputs that are used in the calculations of this model are market information and can be easily obtained. -The Dividend discount model attempts to put a valuation on shares, based on forecasts of the sums to be paid out to investors. This should, in theory, provide a very solid basis to determine the share’s true value in present terms. Disadvantages: -The Dividend Discount Model relies heavily on the growth rate to calculate the rate of return. If growth slows or becomes temporarily negative, it can result in calculations which may not truly represent future expected returns. -This model is calculated using dividends and can’t be used in instances where a company is not paying dividends. This is also a disadvantage for any investment without a reasonably constant growing dividend stream. -The Dividend Discount Model is very sensitive to minor changes in input figures. If the growth rate changes by 1 % the cost of equity will also change by that rate. -The Dividend Discount Model does not explicitly consider the risks which the company faces. 4.What should Kimi Ford recommend regarding an investment in Nike? Answer: In order for Kimi Ford to make a decision regarding an investment in Nike, she must compare an accurately calculated WACC to the sensitivity of equity  value to discount rate chart shown in Exhibit #2. The sensitivity chart in Exhibit #2 states that at a discount rate of 11.17%, Nike’s current share price is fairly valued at $42.09. If a discount rate were to be calculated below 11.17% then the Nike shares would be under-valued in the current market, but if their discount rate were higher than the 11.17% Nike share price would be considered over-valued when compared to the current share price. When we calculated Nike’s discount rate, we determined that their appropriate WACC should be 9.26%. Since this WACC of 9.26% is below 11.17%, we believe that Nike’s shares are currently under-valued in the market. We believe that Nike’s equity value based on the WACC of 9.26% should fall somewhere between $55.68 and $61.25. Kiki Ford should recommend adding Nike sh ares to the NorthPoint Large-Cap Fund based on our analysis. 03/03/2011 CASE OVERVIEW Kimi Ford is a portfolio manager at a large mutual-fund management firm called, NorthPoint Group. Ford is considering the addition of Nike Inc. to the Large-Cap Fund at NorthPoint Group. Nike’s share price has notably declined since the beginning of the year. Her decision whether or not to add Nike to the portfolio should be made by looking at the 2001 fiscal year end 10-K report. In 1997 Nike’s revenues plateaued around $9 billion while net income had fallen from around $800 million to $580 million. Also, from 1997-2000 Nike’s market share in U.S. athletic shoes fell from 48% to 42%. Supply-chain issues and the adverse effect of a strong dollar had negatively affected revenue in recent years. At the June 28, 2001 analyst meeting Nike planned to add both top-line growth and operating performance. One goal was to develop more mispriced ($70-$90) athletic shoes and the other to push its apparel line. At this meeting a target long-term revenue growth rate between 8%-10% was given and an earnings-growth target above 15%. After reviewing all the analysts’ reports about the June 28th meeting Ford  still did not have a clear picture of how to value Nike. Ford then performed her own sensitivity analysis which revealed Nike was undervalued at discount rates below 11.17%. WHAT IS THE WACC? A firm derives its assets by either raising debt or equity or both. There are costs associated with raising capital and WACC is an average figure used to indicate the cost of financing a company’s asset base. More formally, the weighted average cost of capital (WACC) is the rate that a company is expected to pay to debt holders and shareholders to finance its assets. Companies raise money from a number of sources so the WACC is the minimum return that a company must earn on existing asset base to satisfy its creditors, owners, and other providers of capital. WACC is calculated taking into account the relative weights of each component of the capital structure which means it is the proportional average of each category of capital inside a firm. This rate, also called the discount rate, is used in evaluating whether a project is feasible or not in the net present value (NPV) analysis, or in assessing the value of an asset. WACC = [Wdebt * Kdebt * (1-t)] + [Wequity * Kequity] + [Wpreferred * Kpreferred] K = component cost of capital W = weight of each component as percent of total capital t = marginal corporate tax rate WHY IS IT IMPORTANT TO ESTIMATE A FIRM’S COST OF CAPITAL? The cost of capital is an important issue from the perspective of management while taking a financial decision. We can list some basic issues related to the importance of WACC and its interpretation by firms: * The importance of the WACC is in its relation to the evaluation of projects. For a project to be feasible, not just profitable, it must generate a return higher than the cost of raising debt (Kd) and the cost of raising equity (Ke). WACC is affected not only by Re and Rd, but it also varies with capital structure. Since Rd is usually lower than Re, then the higher the debt level, the lower the WACC. This partly explains why firms usually prefer issuing debt first before they raise more equity. As part of their risk management processes, some companies add a risk factor to the WACC in order to include a risk cushion in their project evaluation. * The cost of capital is also important for the management while taking a decision about capital budgeting. Naturally, the project which gives a higher (satisfactory) return on investment compared to the cost of capital incurred for its financing would be chosen by the management. Cost of capital is the key factor in deciding which project to undertake out of different opportunities. * The cost of capital is significant in designing the firm’s capital structure. It will direct the management about adopting the most appropriate and economical capital structure for the firm which means the management may try to substitute the various methods of finance to minimize the cost of capital so as to increase the market price and the earning per share. * The cost of capital is also an important factor for taking a decision about the soundest method of financing for the company whenever the company requires additional finance. The management may try to catch the source of finance which bears the minimum cost of capital. * The cost of capital can be used to evaluate the financial performance of the top management by comparing actual profitability’s of the projects and the projected overall cost of capital and an appraisal of the actual cost incurred in raising the required funds. DO WE AGREE WITH JOANNA COHEN’S WACC CALCULATION? WHY OR WHY NOT? We do not completely agree with Joanna Cohen’s calculation of WACC. There are  several problems in her calculation; * In Cohen’s calculation, she used the book value for the weights of each capital structure component (debt and equity). Book value of equity should not be used when calculating cost of capital. Instead she should have calculated the market value of equity. Also, she should have discounted the value of long-term debt that appears on the balance sheet to find the market value of debt (even if the book value of debt is accepted as an estimate of market value). * Also, she should have considered the preferred stock while calculating the weights of the components of capital structure (the redeemable preferred stock is relatively small in Nike’s capital structure so it doesn’t affect the weights). * Another problem with her calculation is about the cost of debt. Cohen used a cost of debt which is even lower than treasury yield. In common sense, a company, even it might be a large AAA firm, should be risky than US government. Cost of debt should be calculated by finding the yield to maturity on 20-year Nike Inc. debt with current coupon rate paid semi-annually instead of by taking total interest expense for 2001 and dividing it by the company’s average debt balance. USING SINGLE OR MULTIPLE COSTS OF CAPITAL IS APPROPRIATE FOR NIKE INC.? Even Nike Inc. has multiple business segments such as footwear, apparel, sports equipment and some non-Nike-branded products (which accounts for relatively small fraction of revenues), we assumed Nike Inc. to have a single cost of capital since its multiple business segments are not very different and would experience similar risks and betas. WHICH EQUITY RISK PREMIUM SHOULD BE USED TO DETERMINE THE COST OF CAPITAL? For the cost of capital, the geometric mean is a better alternative to the arithmetic mean. Furthermore, the geometric mean is a more conservative  measure to use compared to the arithmetic mean. The average market risk premium has fluctuated by large amounts in short time periods from 1926-1999. 1926-1929 saw high market risk premiums; however, the 1930s and 1970s saw very low market risk premiums. Therefore, we use the geometric mean since it is a better measurement compared to arithmetic mean when the measured period is longer and contains more fluctuations. VALUE OF EQUITY, VALUE OF DEBT AND WEIGHTINGS OF EACH COMPONENT | Value(in millions $)| Weight| Current Portion of Long term Debt| 5.40| 0.04%| Notes Payable| 855.30| 6.73%| Long-Term Debt| 416.72| 3.28%| Total Debt| 1,277.42| 10.05%| Equity| 11,427.44| 89.95%| Table 1. The weight of debt and equity in total capital of Nike CALCULATION OF THE COST OF EQUITY UNDER DIFFERENT METHODS AND ADVANTAGES AND DISADVANTAGES OF EACH METHOD 1. Capital Asset Pricing Model (CAPM) Under CAPM we can find the cost of equity as; Ke = Rf + Betai * Equity Risk Premium The first issue is to find an appropriate risk-free rate. We think the 20-year yields on treasures would be the one because NIKE is assumed to be operated for such long time, according to the revitalizing strategy proposed by the management and the long-term debt issued. Next is to determine the beta. The historic betas has been generally decreasing, and we assume it is the market condition and management`s purpose that make NIKE to be a defensive company. Furthermore, we find that the competitors such as K-Swiss and Lacrosse also have beta less than one.  So rather than the average, we use the YTD beta into calculation. On the other hand, since the beta has been found to be on average closer to the mean value of 1, which is the beta of an average-systematic-risk security, we calculate the adjusted beta, giving two-third weight to the YTD beta and one-third weight to 1. Regarding the risk premium, we use the geometric mean since it is a better measurement compared to arithmetic mean when the measured period is longer and contains more fluctuations. Combining the above information, we calculate the cost of equity as follows: Using YTD Beta => 5.74% + 0.69*5.9% = 9.81% Using Adjusted Beta => 5.74% + [(2/3)*0.69 + (1/3)*1)]*5.9% = 10.42% Advantages: * It provides an economically grounded and relatively objective procedure * It concentrates on the systematic risk that investors can`t avoid, rather than unsystematic risk that can be avoided through diversification * It is suitable for company that doesn`t pay dividend * It is widely used. Disadvantages: * The assumptions may not be realistic. For example, investors may not be all risk averse and rational that holds efficient portfolio * Investors may concern more than just market risk. 2. Dividend Discount Model (DDM) Under DDM we can find the cost of equity as; Ke = (D1/P0) + g Ke = (0.48*1.055/42.09) + 5.5% = 6.70% Here we assume NIKE will pay dividend at constant growth rate of 5.5% which forecasted by Value Line, so we use the Gordon growth model to derive required rate of return. Advantages: * It is simple and widely used * Can be used to infer implied required rate of return * It is helpful to perform a sensitivity analysis on the inputs Disadvantages: * It is not suitable for company that doesn`t pay consistent dividends or the dividends are not tied to profitability * It is suitable for only matured company 3. Earnings Capitalization Ratio (ECM) Under ECM we can find the cost of equity as; Ke = E1/P0 Ke = 2.32/42.09 = 5.51% Advantage: * Simple Disadvantages: * It assumes the earnings would be the same in the future, which may not be true * It doesn`t take the growth of company into consideration. Cost of Equity| | | CAPM| | | | Risk-free Rate| 5.74%| | Equity Risk Premium| 5.90%| | Year-to-Date Beta| 0.69| | Adjusted Beta| 0.79| | Cost of Equity with YTD Beta| 9.81%| | Cost of Equity with Adjusted Beta| 10.42%| | | | DDM| | | | Current Dividend| 0.48| | Growth Rate| 5.50%| | Current Stock Price| 42.09| | Forecasted Dividend| 0.5064| | Cost of Equity| 6.70%| | | | ECM| | | | Consensus Earnings Estimate| 2.32| | Current Stock Price| 42.09| | Cost of Equity| 5.51%| | | | Build-up Method| | | | Risk-free Rate| 5.74%| | Equity Risk Premium| 5.90%| | Cost of Equity| 11.64%| Table 2. Cost of Equity under different methods WHICH RATE AS RISK FREE RATE IS BEST FOR NOTES PAYABLE AND LONG-TERM DEBT? For long term debt, the 20-year yield on U.S. Treasuries is best as the risk free rate. Considering the long time horizon of Nike, a 20-year bond is property. And also, it is comparable to the current 25-year bond which Nike issued 5 years ago. Although Nike’s current bond is 25 years, we could consider it as a 20-year bond issued this year, and use the current price to calculate the 20-year bond YTM. And for short term debt, because the note payable was a major portion in the debt structure, the 1-year treasuries would be preferred as risk free rate. COST OF DEBT CALCULATION FOR NIKE We could not agree with Cohen’s analysis. Because Cohen used a cost of debt which is even lower than treasury yield. In common sense, a company, even it might be a large AAA firm, should be risky than US government. First, Cohen’s emphasis that last year, the effective cost of debt of Nike was less than treasury yield due to its Japanese Yen notes. However, the rates of debt based on currency change are unstable and non-repeatable. We could reasonable consider that Nike’s last year’s low cost of debt is a kind of arbitrage by chance. Second, to calculate the cost of debt, market value of debt should be used rather than the book value used by Cohen. The market value of debt is compounded by the current portion of long-term debt, notes payable, and long- term debt discounted at Nike’s current coupon. Therefore, we would like to recalculate the cost of debt. Cost of debt was calculated by using the current liquidated 20-year bond of Nike, Inc. with a 6.75% coupon semi-annually. Then we obtain a cost of long term debt before tax as 7.17%, and cost of short term debt before tax as 5.02%. As shown above in Table 1, short term debt took a significant portion in Nike’s debt structure; therefore, we use a weighted cost of debt to combine both long term and short term debt effects as in following equation: Here is the weight of short-term debt, while is the weight of long-term debt. And both cost of short-term and long-term debt are after tax. Cost of Debt| | | Long Term Debt| | | | Coupon Rate| 6.75%| | Time to Maturity| 40| | Current Stock Price| $95.60| | Cost of Debt| 7.17%| | After Tax Cost of Debt| 4.44%| Short Term Debt| | | | 20-year Yield| 5.74%| | 1-year Yield| 3.59%| | Risk Premium| 1.43%| | Tax Rate| 38.00%| | Cost of Debt| 5.02%| | After Tax Cost of Debt| 3.11%| Final Weighted Cost of Debt After Tax| 0.36%| Table 2. Cost of debt WHAT IS OUR WACC CALCULATION FOR NIKE? Under different methods, we would obtain different cost of equity, then, definitely different WACCs which range from 5.31% to 10.83%. However, no matter which method we use, the stock price of Nike is undervalued currently. WACC| | | | Under CAPM with Adjusted Beta| 9.73%| | Under CAPM with YTD Beta| 9.18%| | Under DDM| 6.39%| | Under ECM| 5.31%| | Under Build-up Method| 10.83%| Table 4. Weighted Average Cost of Capital As shown in Table 5, the actual implied discount rate by current price is 11.17%, which is significantly beyond the range of WACCs we calculated and presented in Table 4. Therefore, in our analysis, Nike’s price would be considered as undervalued. Discount Rate| Equity Value| 8.00 %| $ 75.80| 8.50 %| 67.85| 9.00 %| 61.25| 9.50 %| 55.68| 10.00 %| 54.92| 10.50 %| 46.81| 11.00 %| 43.22| 11.17 %| 42.09| 11.50 %| 40.07| 12.00 %| 37.27| Table 5. Sensitivity test on WACCs RECOMMENDATION This graph shows the estimated value provided under different WACCs, and NIKE is currently trading at 42.09 with corresponding 11.17% WACC. So if the calculated WACC is below 11.17%, the estimated value would be higher than the current price and NIKE is undervalued; if the calculated WACC is beyond 11.17%, the estimated value would be lower than the current price and NIKE is overvalued. After adjusting the possible mistakes that Joanna made, the table shows the calculated WACC under each method: Method| WACC| CAPM (Adjusted Beta)| 9.73%| CAPM (YTD Beta)| 9.18%| DDM| 6.39%| ECM| 5.31%| Build-up| 10.83%| We can see none of them is above 11.17%, indicating NIKE is currently undervalued and Ford should add NIKE to the NorthPoint Large-Cap Fund. However, it is important to keep monitoring the revitalizing strategy that the management offered, since the future market condition may have huge impact on this strategy and hence, predicted future economic income. NorthPoint Group is a mutual fund management firm who has the preference on investing in Fortune 500 companies, such as EXXONMobil, GM, McDonald’s 3M and other large-cap. If we look back to a decade ago, the fund had performed extremely well compared to the market in general (we refer S&P500 to represent the market). Kimi Ford was the portfolio manager in NorthPoint Group, who was concerned about whether or not to add Nike, Inc. shares into her fund. Since net income and market share had been fallen from 1997, a new strategy was proclaimed by the Nike management team during the meeting held in June, 2001: First, highly priced products are no longer their only target, now they would develop the midpriced segment so that more customers will be able to afford it. Second, another way to boost the revenue is to focus on its apparel line, which they found out to be profitable. Finally, Nike needs to reduce its costs by exerting more effort on expense control. Company executives were optimistic about the long-term revenue, expecting an 8%~ 10% growths and earnings growth above 15%. Analysts had different opinion about the company prospects; Lehman Brothers suggested a strong buy while UBS and CSFB recommended a hold. Meanwhile, Ford wanted to make her own forecast so she developed a discount cash flow to determine that, at a discount rate of 12%, Nike was overvalued at its current price $42.09 and undervalued if the discount rate was below 11.17%. She asked her assistant, Joanna Cohen, to calculate the company’s cost of capital precisely. On the report, Joanna Cohen used WACC to calculate the cost of capital, where she adopted book values to obtain a proportion of 27% of debt and 73% of equity. For cost of debt, she took total interest expense divided by average debt balance which resulted lower than treasury yields. For cost of equity, she used 20-year Treasury bond as risk-free rate and 5.9% as market premium. Moreover, she divided each division by revenue, deciding to use one overall WACC. At the end, she came to a conclusion that the cost of capital for Nike, Inc was 8.4%.

How to Write the UPenn Application Essays 2018-2019

Located just across the river from downtown Philadelphia, the University of Pennsylvania is one of the world’s premier institutions of higher learning. UPenn is known not only for its academic prowess but also for its thriving student life scene. This encompasses not only the myriad of on campus extracurricular pursuits but also the bustling metropolis just minutes away from campus. As an Ivy League institution, UPenn is one of the most elite institutions in the world. Its acceptance rate for the class of 2022 was a mere 8.39%. The middle 50 percent of ACT scores ranged from 32-35, and the middle 50 percent of SAT Math and Reading scores ranged from 690-770 and 680-750 respectively. In terms of structure, UPenn has four undergraduate divisions: the School of Arts & Sciences, Wharton School of Business, the School of Engineering and Applied Sciences, and the School of Nursing. They also offer a myriad of interdisciplinary specialized programs that range from cognitive science to network analysis. Many of these programs combine the business of practices of UPenn’s legendary Wharton School with other disciplines, such as the Huntsman Program in International Studies & Business. This guide will provide invaluable advice for each of the essay prompts. Whether you’re majoring in chemistry or applying for the 7-year pre-dental program, we’ll provide you with plenty of tips for how to present your best self to the UPenn admissions office. Penn has one 400-650 word essay that all of its applicants must write, but those who want to apply to specialized programs, such as the Huntsman Program in International Studies and Business or the Jerome Fisher Program in Management and Technology , will have to write one or two additional essays. The first question you may have about your application is: what is the relation between your general application essay and your specialized program application essay? The first thing to know is that these specialized programs are very selective. They are not just looking for the â€Å"smartest† students, but rather the students whose particular experiences and goals best fit with what that specialized program has to offer . If you are not selected for a specialized program, it does not mean that you are intellectually inferior — it just means that other students were a better â€Å"fit.† For example, the Huntsman program is incredibly selective , admitting only 45 students per year out of an incoming class of almost 2,500. What this means is that applying for, and not being admitted to, a specialized program will not hurt your application to Penn. In your first essay (which everyone who applies to Penn must write), you will talk about how you will pursue your intellectual interests at Penn through one of its four large undergraduate schools: the Wharton School of Business, the College of Arts and Sciences, the School of Engineering and Applied Sciences, and the School of Nursing. Then, if you are applying to a specialized program, you will make a specialized case for why you should go to that school. When you write, you’ll want to make sure that you are not repeating information between these two essays and that each essay can stand on its own . This can be a little bit of a challenge, but if you have what it takes to get into Penn it probably means that you have a wealth of different ways to talk about your interests. * Students applying to Digital Media Design and Computer & Cognitive Science should address both the specialized program and single-degree choice in their response. For students applying to the other coordinated dual-degree and specialized programs, please answer this question in regards to your single-degree school choice; your interest in the coordinated dual-degree or specialized program may be addressed through the program-specific essay. This essay is asking a very straightforward question: what do you want to study and why do you want to study that at Penn in particular. With this question, the admissions officers are trying to do three things. First, they are trying to weed out those candidates that are just applying to Penn because it is a â€Å"fancy school.† Second, they want to learn something about your intellectual passions and interests. Third, they want to see if you have done your research and started to figure out how you will use Penn to pursue those intellectual passions and interests. When they ask you to talk about your major within one of the four schools — Arts and Sciences, Engineering, Nursing, and Wharton — you should realize that you are not necessarily talking about these schools in general. Each of these schools contains a multitude of different majors, areas of focus, research opportunities, and Penn wants to know that you have taken the time to research their offerings. For example, if you are applying to the College of Arts and Sciences, you should not be talking about â€Å"Arts and Sciences† as a whole (everything from biology to French literature!). Focus on the major and classes within the school of Arts and Sciences that you want to pursue. Maybe you want to study at Penn because of its remarkably high number of professors (10!) working on differential geometry — a subject of particular interest to you. You might begin your essay by talking about how you have been interested in differential geometry ever since you asked your high school math teacher, â€Å"Okay, we’ve gone over how to find the surface area of a cube, but how would you even begin to find the surface area of something like a plastic bag floating in the air?† You can then go on to talk about the work you’ve done studying new topics in geometry over the summer, the thrill of thinking about how billiard balls bounce around differently shaped boards , and the overlap between your interests and the unique research profile of Penn’s mathematics faculty. An important thing to remember here is that you need to talk about both your passion for a particular subject area and what Penn has to offer you — both aspects are equally important! If you are interested in one of Penn’s specialized programs, you still need to write an essay about how you intend to pursue your intellectual interests at Penn, regardless of whether you are admitted to a specialized program or not. The trick here is to write an essay that communicates the full force of enthusiasm and excitement for a plan of study at Penn that does not hinge exclusively on admission to a specialized program, such as Huntsman (discussed in more detail below). Maybe you have been fascinated with international relations and diplomacy ever since you started learning French and playing Massive Online Multi-player strategy games that required weaving complex treaties with people from many different parties. You can write a great essay about how you hope to use Penn’s resources to pursue a major in international relations, and how you especially look forward to studying abroad — maybe to meet some of the people who you have been collaborating with from all over the world. Then, if you are interested in the intersection of business and international relations, you might use your Huntsman essay to talk about your abiding interest in logistics (perhaps related to your work in gaming) has drawn you to the problem of how conflicts in international law might affect the efficiency of global shipping supply chains. The College of Engineering’s special programs in Digital Media Design and Computer & Cognitive Science are something of a special case. For these two programs, your statement of why you fit into them belongs in this general admissions essay, not in a separate prompt. As such, you need to treat this essay like an application for a specialized program that also addresses the major you will pursuing outside these specialized programs. This means you will need to cram a lot into this essay. The trick in these cases is to use your essay to show how the distinctive intellectual interest that you are pursuing in the College of Arts and Sciences or the College of Engineering will be augmented by the addition of these specialized programs. For example, if you are applying to Computer & Cognitive Science, you might also be applying to the College of Arts & Sciences to study Linguistics. You can start the essay by talking about how language has always fascinated you: you always wanted to dig deeper than the rules listed in your grammar books. Why — you ask — do we say â€Å"the big red house† and not â€Å"the red big house?† Maybe part of what drove you to start learning Spanish and Russian was to see if rules of syntax in English also applied to other languages. Then, you’ll pivot in a new paragraph to talk about how your interest in syntax also makes you interested in Penn’s program in Computer & Cognitive science. Your interest in word-order might go beyond human-made languages and extend to the languages machine intelligences are starting to create . In order to show the admissions committee that your passion for computing is no less than your passion for learning new languages, you might talk about the work you did programming a chatbot or creating a little video game to help you study your Latin declensions. If you are applying to any of these interdisciplinary programs, you want to show the admissions committee that you have already started to think across disciplinary boundaries. What if you are not particularly interested in any of Penn’s specialized programs? That’s perfectly fine! Not applying to those programs will not hurt your application or make you seem like an â€Å"unambitious† student. After all, most of the specialized programs are focused on the intersection between the business school and other areas of study. Returning to our math example above, maybe you are just fascinated with geometry and not particularly concerned with its applications on Wall Street? That’s perfectly fine! But for those with a sincere interest, Penn’s specialized programs offer unique interdisciplinary possibilities. The rest of this article will tackle those prompts. Finally, though this essay asks you to discuss the â€Å"specific undergraduate school† you are applying to, that does not mean you cannot mention (in a short paragraph, maybe at the end of the essay) some of the social and cultural reasons that attracted you to the city of Philadelphia and its surrounding social and cultural possibilities. Maybe you are a history buff fascinated with Benjamin Franklin or maybe there is an exhibit at the Philadelphia Museum of art that you have been dying to see. You won’t spend all your time in class at Penn, and it can’t hurt to offer a glimpse of your extracurricular interests in this essay. As Penn says, â€Å"Your essays tell us what sort of person you are — and provide a glimpse into the intangibles you might bring to our community.† The first thing to do if you are considering applying to any of Penn’s specialized programs is research . Go to their websites and read those â€Å"mission statements† and â€Å"about us† sections! More than that: go deeper and see what kinds of classes are offered and what the faculty who teach these classes research. If you can, talk to an alumnus of one of these programs. Or stroll through YouTube and see if there is a video posted from events and conferences sponsored by these different programs. The more details you have about these programs, the better you will be able to talk about how your specific interests line up with what these programs have to offer. If you want to apply to the program in Life Sciences and Management, it will not be enough to say that you are interested in â€Å"life sciences† because you really enjoyed your AP Biology class, and that you are interested in â€Å"management† because you’ve always wanted to be an entrepreneur who finds â€Å"practical solutions to real world problems.† You’ll need to get specific and show that you’ve really done your homework and that your interest in these interdisciplinary fusions is more than just a passing phase. The Huntsman Program in International Studies & Business is a unique, four-year interdisciplinary undergraduate course of study that integrates business education, advanced language training and a liberal arts education. Huntsman students earn two degrees — a B.A. in International Studies from the School of Arts and Sciences and a B.S. in Economics from the Wharton School. Huntsman students specialize in the area of the world in which their target language is spoken and graduate with a nuanced understanding of the political, economic and cultural complexities in a changing world. One key aspect of the Huntsman curriculum is choosing a country/culture, and then engaging in focused study for the next four years. Though this question may seem to be asking about all international issues, and though it may be tempting to try to synthesize global commerce in 500 words, what this essay really wants you to do is talk about a specific international issue from the perspective of a particular cultural or regional focus. The key is to analyze that issue from both the perspective of politics and from the perspective of business. Even if you are focusing on a very specific issue, this is a lot of ground to cover in just 500 words. Another way to give your essay focus is to talk about an issue that you have some kind of connection to or interest in because of your own history or experience. Maybe you come from or have relatives in the region that you are discussing? Maybe you have traveled to or worked in that region? Maybe you live in a neighborhood that has a lot of immigrants from a particular region? It is, of course, possible to write a thoughtful essay about a topic and region that you only know through a collection of diverse and carefully studied sources. But it can help your readers better understand your own personal interests if you can offer some kind of narrative as to why you are writing your essay on one particular issue when there is a whole world of problems to consider. For example, maybe you have family ties in Venezuela and are worried about the political and economic turmoil that country is currently experiencing. A compelling essay might discuss the challenges that come from threatening sanctions in order to get the Venezuelan government to open up its borders to foreign aid. Might sanctioning oil only cause further economic hardship for the citizens of Venezuela? Are sanctions an effective means of responding to repressive regimes? When and how can governments intervene in trade policy for humanitarian ends? The meaning of your analysis lies not only in the larger trends you are observing but also in the hospitals without medicine and the collapse of currency . An especially compelling version of this essay does not just engage in a cold analysis of international governmental and business relations, but also discusses how those problems impact the lives of real people. For another less politically charged but no less complex example, you could have a deep interest in how Chinese business has traditionally been conducted without enforced contracts . Maybe you do not have any family ties in China, but you read about this strange aspect of Chinese trade in the Wall Street Journal and wondered whether that editorial writer was just dealing in cultural stereotyping (â€Å"they are irrational!†) or whether there was something about the structure and practice of Chinese contract law that made it different from (if not necessarily better than) United States contract law. Perhaps your work in the Huntsman program will prepare you to help multinational corporations understand the nuances of informal contract law in China, perhaps even understanding how those informal structures might grant them greater flexibility. Of course, if you do write about a region that you do not have any personal connection to, you will also want to demonstrate more than a passing interest in that region. As you write this essay, you should also find space to mention how you have been studying the Chinese language for the last three years and expect to continue studying it at Penn. One last word on how the Huntsman curriculum might help you â€Å"resolve† the issue: if you are talking about a complex problem, you are not going to propose a â€Å"solution† in the space of a 500-word essay. Instead, you want to talk about how that curriculum will help you acquire the skills necessary to collaborate and further study the problem. In the Venezuelan example, you might point to the limitations of sanctions given that country’s history of seeing the United States as an â€Å" imperialist interloper .† In the Chinese example, you are exploring the nuances of communication and how promises are formed and sustained, not suddenly convincing China to take up a whole new legal framework. A mature essay avoids simple and grandiose solutions and shows that you are intellectually curious and open to the sustained inquiry and collaboration needed to tackle tough problems. LSM is an  undergraduate dual-degree program  administered jointly between Penn’s College of Arts & Sciences and the Wharton School. Each year, the program enrolls approximately 25 exceptional students and offers them the opportunity to pursue an interdisciplinary curriculum combining bioscience and business, leading to the completion of two degrees: a Bachelor of Arts in a life science major, as well as a Bachelor of Science in Economics. To ensure that every student learns how to apply their knowledge, the program provides the means for him or her to find two required, paid internships, one centered in scientific research, the other in business or public policy. Completion of the LSM program is an ideal starting point for students intent on careers in the life sciences sector by preparing them for the  advanced training we anticipate they will then go on to pursue through MD, PhD, MBA, JD, and/or  other graduate programs. LSM is suited to students with interests in h ealthcare; biomedical, agricultural, and environmental research and development; public policy; and the financial and strategic management of  life science organizations. This question is similar to the Huntsman question, as it requires to you to synthesize your interests and explain why LSM is the program for you. This program attempts to bridge the constant gap between scientific innovation and marketable solutions. An effective way to answer this is to point to a problem within a lab setting and explain how management overhauls can address it. For example, you could focus on the problem of managing the profitability of important drugs in low-margin markets. An example would be a cure to dengue fever that targets extremely low-income individuals in developing natures. As such, research efforts are dampened by a perceived lack of profitability amid large R&D expenses. An LSM education could provide the insight into the management side of life sciences to effectively raise the margins of a new drug that would motivate investment and seed funding to ultimately bring about a cure for millions of individuals. But if you go this route, you should also be wary of talking in a vague way about how â€Å"management† magically improves efficiencies. You will want to try to be specific about the organizational changes that you think might be helpful. In the dengue fever example, maybe you are interested in studying how leaders in marginalized countries might be incorporated into the drug’s distribution channels — perhaps both decreasing the need to build expensive new distribution infrastructure and hopefully securing the trust of community users. As you compose this essay, you should be aware that it asks you to be both as specific and as original as possible . You may be really excited about how gene therapies might allow HIV patients to forgo the onerous task of taking antivirals every day. On the business side, this new treatment could potentially reduce costs and lessen the number of trips patients have to take to the doctor — an especially relevant consideration for people in rural areas and people with limited mobility. But instead of just saying what we’ve said in the previous two sentences, there might be a more inventive way of approaching your prompt. What if you started your essay by presenting the script for a fictional advertisement for your new therapy? After you’ve talked up its benefits of gene therapy in your fictional TV spot, you might add a paragraph reflecting the particular challenges of getting patients to accept new treatments. The challenges facing gene therapy are not just technical challenges to be solved in the lab; there are also public relations challenges in a world where people are skittish about genetic engineering that need to be solved by an effective business communications strategy. Maybe the reason you are applying for the LSM is that you are interested in all the challenges that come with bringing a new treatment to the market from advancing through clinical trials to selling the treatment to doctors and patients. The benefit of this particular â€Å"creative† option for the essay is that it is not simply â€Å"off-the-wall,† attention grabbing for the sake of nothing more than surprise value. If you are writing about communication strategies and your essay presents itself as part of that communication strategy, then the form and content of your writing synergize. If you use a creative gimmick in your essay, it needs to amplify, rather than obscure, your central claim. The Jerome Fisher Program in Management and Technology, affectionately called the M&T Program, is the oldest coordinated dual degree program at the University of Pennsylvania. The Program combines academics from two phenomenal Penn assets, Penn Engineering and the Wharton School, into one unique educational experience. Students enrolled in the M&T Program pursue degrees from both schools concurrently, creating a truly interdisciplinary learning experience. This combination enables our students not only to understand engineering and business concepts, but also to understand the integration of the two and how this intersection distinctively shapes our world. This prompt is unique in the sense that it provides an opportunity for you to demonstrate your analytical reasoning and argumentation beyond discussing personal characteristics or facts about the school. Your best bet here will be taking a solutions-driven approach. Luckily, the structure of this essay is relatively clear-cut. The true difficulty comes in devising a response that is creative but also intelligibly grounded in reality. You should begin your essay by identifying one such disruptive technology and what the popular opinion is regarding its predicted significance. When selecting your form of technology, it’s important to be specific. For instance, don’t just write about machine learning, but instead write about something more detailed like machine learning software that encrypts secret government information. Also, it might be helpful to choose a technology that isn’t too ‘mainstream’ but that also does have seemingly serious implications for society. This will demonstrate your familiarity with the field. Once you’ve constructed a short introduction that establishes both your chosen technology and the common perception about its imminent success, your next step is to knock that argument down. Carefully research all possible implications of your chosen technology, and try to evaluate possible alternative nuances to each one. Brainstorm other extenuating factors that seem relatively unspoken of and could diminish the success of this technology. In essence, UPenn wants to see your ability to make a strong argumentative case against some technology. This will demonstrate both your familiarity with the effects of technology and your ability to think critically about its implications in society. Finally, you should focus on addressing the concerns arisen in the previous section. These solutions could come in many forms: possible tweaks to the initial technology, alternative uses of other, related technologies, etc. UPenn wants to see not only your foresight for potential technological issues, but also your creative problem solving capabilities that address these issues in turn. Here, admissions officers want to see that your problem-solving style demonstrates leadership/creativity. This is important because Jerome Fisher heavily emphasizes leadership and collaboration with others. Make sure your response reflects both leadership and creativity. Furthermore, you should emphasize genuine leadership through actions—not just a title you’ve held. For instance, if you were the treasurer of Key Club, talk about the initiatives you helped direct rather than solely the position itself. For example, maybe you helped start a can drive competition at your high school and then transported the cans to a local food kitchen. Furthermore, leadership in this sense doesn’t necessarily have to relate to a title. People demonstrate leadership all the time in their daily lives. For instance, maybe you were doing group work in your economics class, and you helped guide your team through a challenging problem. Just make sure you’re showing rather than telling . In terms of structure, you should first write a short introduction wherein you present the main problem. This problem can be literally anything. The important part is how you solve it. The bulk of your response should address your problem-solving method. Make sure the resolution of your problem involves both creative problem solving and effective group communication on your part. The purpose of this prompt is for UPenn to find people that have both ingenuity and strong leadership skills. For instance, maybe your robot breaks down at a robotics competition. You then respond by assembling it in a slightly flawed manner and collaborating with your team to reconstruct several lines of code. Only through your calm coordination is the team able to rebound and then place first in the competition. Likewise, only through your creative adaptability is the team able to suitably fix the robot’s code. Whatever scenario you present, make sure to address both your creativity and leadership in equal part. In the NHCM  program, you’ll study simultaneously in both schools and graduate with a Bachelor of Science in Nursing and a Bachelor of Science in Economics. Your work will include science and clinical courses, along with general education courses in the Arts and Sciences. We designed the   curriculum   to boost expertise in patient care and deepen your knowledge of how to manage the way that care is delivered. Nursing is a caring profession . Nurses handle patients when they come in the door, dressing wounds and calming anxieties long before the doctor appears. Nursing programs are justly proud of the way that they train their students in both the art of medicine and the art of empathy. The interesting challenge of this essay lies in speaking to the intersection between this deeply personal field that focuses on one-on-one interactions and the often depersonalized technocratic work of â€Å"management,† which looks to maximize systematic efficiencies. How to write an essay that situates your interests at the intersection of these apparently opposite fields For most nursing programs, the traditional essay dives into two aspects: (1) your training in science that prepares you to understand the technical aspects of working with individual bodies, and (2) your capacity for empathy and the humanistic training that allows you to treat each body as a full person. You will certainly need to address both of these topics in this essay. To do so, you might talk about a particular harrowing experience you had while shadowing a nurse at your local ER. When a patient came in after falling down the stairs, you saw how the nurse’s knowledge of applied physiology helped them maneuver the patient’s body without aggravating his head injury. But in order to learn that the patient’s head was injured, the nurses also needed to communicate with a panicked sister-in-law who was also the nurse’s best source of information. The good nurse must be both scientist and humanist in order to care for the individual. But in order to apply for the NHCM, you will need to add one more aspect to your essay: the management aspect. This includes the problems of budgeting, classification, scheduling, billing, and medical device supply chains that create an environment where healthcare professionals can do their best work. The trick is to show how these managerial concerns are actually intimately tied to the individualized caring that nurses do. For example, you might write about how you know that long shifts for nurses have been shown to result in high levels of burnout and more patient dissatisfaction . In order to make sure that the nurses are always at the top of their game (as they were when you shadowed the nurses who dealt with the head trauma), maybe you have an interest in developing new scheduling software that breaks up shifts into smaller segments and tracks the fatigue that nurses accumulate over the long term. After all, maybe it was something more than personal brilliance that allowed the nurse you were following to do their job particularly well; maybe they were also at the beginning of their shift, still fresh from a day’s rest and physically capable of navigating a complex situation. Submit your essay and we’ll get back to you with helpful edits. The VIPER program engages students in energy research early on, enabling them to perform graduate level work as undergraduates. Upon successful completion of the program, students receive two degrees: a BSE and a BA. The ultimate goal is to raise innovators in high-caliber research careers who develop sustainable ways to harness, convert, and use energy. The VIPER program has faculty and staff dedicated to advising the VIPER students and meet one-on-one with each cohort member. Cohorts bond, study, work, and get involved in research starting their first year at Penn. If you have conducted research in some sort of energy-related field, then this is a very straightforward essay. You should outline the goals of your project, your hypotheses, your approach, your results, and your conclusions. This seems like a very straightforward outline, but this essay is not just asking for a description of a research project. It is also asking you to discuss what makes you passionate about energy research and the larger social and political contexts that make your research important. The middle three terms — â€Å"hypotheses, approach, and results† — are the more straightforward terms where you say what you did in your research. Maybe you participated in a summer program where you studied how spent nuclear fuel rods behave when stored in different geological formations. You can describe the initial theory you tested, how you went about testing it, and what you found. As you do so, don’t feel the need to cram in the maximum amount of jargon in order to communicate your technical mastery. Wherever possible, use layman’s terms or define the specialized language you are offering. One of the things that these science programs are looking for when they read your essays is not just your capacity to do research, but also your capacity to communicate the importance of your research to a wider audience of non-specialists. After all, even though your VIPER application will be read by people with backgrounds in energy science, they might no t know anything about the particular subfield you were working in. The first and last terms — your â€Å"goals† and your â€Å"conclusions† — should be thought about in slightly more expansive terms. Don’t just talk what about you studied; talk about why you studied it. What is the larger social, economic, and political purpose behind the research that you were doing? For the example about researching spent nuclear fuel rods you might begin by saying that this is an especially important issue because we know that these rods need to be stored for 300 years in order to ensure safety. You might conclude your essay by taking offering a more philosophical approach, talking about how the future of sustainable energy research is not just a matter of coming up with new technologies, but also a matter of looking back and continuing to reckon with the challenges posed by the energy technologies developed in the 20th century. Alternatively, since this still a personal essay and not just a research statement, you might wan t to talk about why this research is particularly important to you . Maybe you live in Nevada’s Nye county, near Yucca Mountain , the first United States’ first nuclear waste storage repository? What if the research you have done is not directly related to energy? If so, that is perfectly fine: the skills you learned in one area of scientific inquiry can easily be transferred to another field. You should still follow the advice above about being a good communicator: avoid excessive jargon, don’t get lost in the weeds. More than a truncated research paper, the admissions committee is looking to see what you learned about the process of research from your experience. When talking about your methods you might talk about how you collaborated with your teammates to solve a particularly difficult problem. Maybe the chemical compound you were using as a catalyst was not congealing properly, and you were stuck until you figured out that the temperature reading for your refrigerator was off by one degree. More than any specific technical know-how, the applications committee is looking for teamwork and problem solving skills. You’ll be studying a lot of textbooks when you get into college, cramming your brain with more technical know-how than you can even imagine. An eager and collaborative spirit is something that you need to bring to the table. If the research experience you are talking about is not related to energy, you will also want to spend some time talking about why you want to get into the field of energy research in particular. Maybe you hope to take the teamwork skills you’ve learned doing fieldwork on sea urchin populations in Monterey Bay to the study of how salt-water algae might be farmed and used as biofuels ? You can also talk about other work that you have done which might not be directly related to scientific research, but is concerned with the political aspects of building a sustainable energy future. Maybe you worked on a campaign to convince local business to become carbon neutral? Whatever you end up writing, you need to convince the admissions committee that you are not just interested in â€Å"science† but rather that you are dedicated to building a sustainable energy future. If you have not done any directed research in the sciences, your essay will be focused on your interest in sustainable energy. You can still demonstrate that you have the skills to be a good researcher even if you have not already worked in a lab. Where have you demonstrated your problem solving skills and your capacity to work with a team? Maybe you worked for a political campaign and collaborated with a team to sort and analyze donor data? Which of your extracurricular activities demonstrates your scrupulous attention to detail and your boundless curiosity in learning how things work? Maybe you built a radio or spend your free time woodworking? Networks permeate and influence virtually every aspect of our lives-everything from how millions of Parisians travel on the Metro to how individuals make friends. Networks lift entire economies and elect presidents. They start revolutions. Move commerce. Make scientific discoveries. Cure diseases. Secure peace. Save lives. To understand and predict behavior, and to design new capabilities and services, we must understand people, systems, and incentives, and how the structure and properties of networks affects interactions. To that end, we’ve created an entirely unprecedented, multidisciplinary program that connects the study of networks with the study of human behavior. Networked & Social Systems mixes courses in engineering, mathematics and science with courses in sociology, game theory, economics and policy. More than just gaining the fundamental knowledge that navigates the various strategies and decisions that make up human interaction, you will build the digital solutions that anticipate the way people — and systems — will act. This essay is very open ended, and it is trying to gauge your capacity to think creatively about how different disciplines relate to each other, and how the concept of the â€Å"network† might hold them all together. But what is a network? A network is an abstract formal pattern. A set of nodes and edges (or lines and dots) that synthesizes the ways people, places, and things are connected. The strength of the network as an analytic tool lies precisely in its abstraction, the fact that it can be used to model and study many different phenomena, from the â€Å" transportation network † of New York’s subway system, to the â€Å" business network † of Donald Trump’s real estate empire. The questions that you might bring to any network are manifold. What is the quickest way to get from one point to another? Which actors are located in central or â€Å"influential† positions? What would happen if one node were knocked out? In statistics and mathematics, big data network analysis is a rapidly expanding research field. In ecology , scientists are using networks to analyze the ways that organisms are related to each other, and modern sociology is consumed with the anal ysis of â€Å"social networks† — not just online, but also in businesses and families and cities. The list of applications for network analysis goes on and on and on. To focus your response and avoid getting lost in the tangle, you will want to write about one specific network that fascinates you. Let’s take the example of the New York City subway system. True, this is not the â€Å"high tech† network like the â€Å"Internet,† but because a network is a kind of formal analysis, the questions raised in the study of one network can be applied to many other different networks. Moreover, NETS’ website mentions that they are interested in both â€Å" digital and real world networks .† Even a creaky old subway system is fair game. So, if you were writing about the New York City subway you might start off by saying that you first became interested in the study of networks as a child zooming along the â€Å"6,† out of Manhattan and into the Bronx. You can springboard from an account of your personal experience as a young rider to your more mature analysis as a student of urban design. Maybe Hurricane Sandy made you ask questions about how the networks that hold cities together might be made more resilient in the face of rapidly changing climate? After zooming out to think about network systems as a whole, you might end your essay by zooming back in on the unique aesthetic experiences that a modern networked world offers as a unique arts and performance space that lets new people and new artists move fluidly across the whole city. Another thing to keep in mind as you write this essay is that NETS is not just interested in the technical details that make a network work : they are also interested in the questions of power. You could call the Internet a jungle of machines-computers, cell phones, and millions of servers in data center warehouses-communing through copper, optical, and satellite links. The universal communications layer of these machines offers services and capabilities that are extensible in ways we never imagined just a few years ago, from online education and sharing jokes with millions in a matter of minutes to transforming entire media industries. But the Internet is not the sum of its machines. Who owns them? Who uses them? And who invents, negotiates and delivers the services in between? While the prompt above talks about the â€Å"creation of beneficial content for society† you might also write about the very real challenges that come with a modern networked society. The internet can be used to spread harmless content, like memes with otters snuggling goats , but it can also be used to spread more disturbing ideas . While it may seem like the Internet offers anyone and everyone a chance to speak, what does it mean if the infrastructure and management of those networks is under the control of a small number of incredibly wealthy companies ? This program is not just looking for talented engineers, it is also looking for interdisciplinary thinkers who are curious about how technologies shape societies and how societies shape technologies. Bio-Dental submatriculation is a seven-year joint program of the College and Penn’s School of Dental Medicine for students who will major in Biology and who wish to enroll in the Dental School during their senior year in the College. Application to the program must be made at the time of application to Penn. Applicants will be notified of their conditional acceptance into the program when they are notified of their admission to Penn. Full acceptance into the program is made after the student’s junior year and is based on academic performance during those three years and meeting the admissions standards of the Dental School. For details, see the   Biology Department   website. The Bio-Dental submatriculation program is highly structured and may not allow students to pursue dual undergraduate degrees. As with most of the essays for the highly structured Bio-Dental program, this essay is looking for information first, and narrative second. This does not mean that there is no room for creativity, but the most important thing is to clearly and effectively communicate what you have done and what you have learned. The first prompt lays out two different ways of answering its question depending on your level of experience. 1) The first option is more straightforward of the two: if you have medical or dental experience, you need to â€Å"list† that experience. And by â€Å"list,† they mean offer some type of resume that is specifically targeted to your interest in medicine and dentistry (no need to discuss your volunteer experience as an elementary school chorus director). The more specific you can be with numbers and dates, the better. But whatever you do, do not feel the need to inflate your accomplishments or the number of hours spent. This is very tempting, but in the end the Bio-Dental program is less interested in the exact number of hours you’ve volunteered than in the demonstration of a consistent and long-standing interest in medicine. Admissions officers know that for financial or family reasons not everyone can afford to volunteer for 15 hours a week. 2) The second option is much more difficult. If you have not had any specific medical or dental experience, then you will need to take a slightly different approach to this essay. You will need to write a very compelling 250-word statement about how your background has prepared you to enter a highly specialized and incredibly competitive seven-year dental program right out of high school. But before writing your essay, if you have absolutely no background in medicine or research, you should first question if you actually want to commit to a 7-year program in the first place (especially one as difficult to get into as Penn’s). If you are set on the decision, however, this essay is of crucial importance to legitimize your application amongst an applicant pool of relatively outstanding students with actual medicine backgrounds. Maybe you have not done any structured research, but you have had a lot of experience going to the dentist because you suffered from a rare gum ailment, and you have done a lot of independent research on your own case and hope to build on that work to help others? Maybe you are deeply interested in medicine, but instead of being able to do resume-building volunteer work you have had to spend a lot of time at home caring for your father who was suffering from Parkinson’s? This essay is attempting to gauge your physical capabilities as a doctor. Talking about your experiences in Woodshop, Robotics, etc., can be a good way of demonstrating your ability to work with your hands. If you were relatively hands-off in high school with respect to your activities, pulling an example from outside of school can help you answer this essay. Perhaps you are the one in your family that eagerly assembles Ikea furniture, or are an avid fan of Lego. Keep in mind that you don’t need to appear capable of brain surgery at this point in your life; you simply need to illustrate to Penn that you are comfortable connecting your brain and your digits. This question is a lot more open-ended. You can speak about anything from a leadership position to a community service role to even your experiences at home with siblings. If you still feel the need to highlight your interest in medicine, you can try to answer this from a medical perspective. Perhaps you had a relatively hectic administrative position in a hospital ER — your ability to calmly and collectively perform tasks with others in this stressful environment can highlight your teamwork abilities as well as emphasize, once again, your passion for medicine. This essay is more specific than a simple â€Å"Why Medicine?† essay. You need to explain why dentistry as a field appeals to you among all other medical fields. You can focus on a modern problem in the field and explain how you hope to pursue it at Penn. Alternatively, you can have a more human answer and explain why patient care in the industry is important to you, and how you hope to take your education and make some impact in that area. Be careful, however, that this essay does not too strongly overlap with your essay about pre-dental experience. If you had no experience to begin with, you likely wrote about how you developed an interest in the field. Make sure you don’t use the same topic for this essay.    There is also a little bit of a trick here: the â€Å"what interests you least† part of the prompt may seem a little bit unusual. In an essay where you are supposed to be communicating your passion about dentistry, wouldn’t it come off as strange to spend precious words talking about what you don’t want to do? The thing to recognize is that this part of the question plays an important role weeding out the applicants who have no business committing to a 7-year dental program as an 17 or 18 year old. People with experience in their intended careers will understand what they do and do not like and where their strengths and weaknesses lie. Being able to speak to your lack of interest in a particular problem is part of how this prompt wants you to demonstrate your depth of experience and what you have learned from that experience. As you talk about â€Å"what interests you least† be careful not to be too negative; even if a certain aspect of modern dentistry does not interest you, you should still make it clear that you respect those who focus their energies on that topic. (Indeed, the people reading your admissions essay might very well be specialists in the topic that â€Å"does not interest† you). While working as a clerk in Dr. Lee’s dental office, I really admired her detailed knowledge of the latest advanced surgery routines, and we would often talk about the research she was doing on enamel erosion. But one thing that Dr. Lee and I also discussed was the difficulty of communicating complicated physiological concepts to patients who did not have her specialized medical training. What those conversations led me to think about was that I was ultimately less interested in the detailed lab research that Dr. Lee focused on, and more committed to developing new methods of clearly communicating the work in the lab to patients. What I like about this response is that it shows a deep involvement with the problems of modern dentistry, and that it pays proper respect to the detailed research that other dentists do, while also showing that you have started to learn about your own strengths. Another version of this essay might talk about how your involvement with one research project on the effectiveness of different kinds of mouthwash led you away from research on consumer products and into a deeper interest into gum tissue. You might say that are now looking into a future career that is less focused on testing consumer products and more focused on in-depth anatomy research. This is also straightforward. If you have relatives, mention them. If you do not, don’t stress too much. You won’t be disqualified for a lack of legacy. Want help on your University of Pennsylvania application or essays? Learn about our College Apps Program and Essay Editing Program . For personalized mentorship and one-on-one guidance through the application process, check out ’s mentorship program and application guidance services .

Shaping Ethical Contexts Essay Example | Topics and Well Written Essays - 250 words

Shaping Ethical Contexts - Essay Example oped to explain and give insight into how leaders ought to conduct business in a multicultural environment and the perceptions their employees have towards them. One of the theories is the implicit leadership theory which postulates that people’s beliefs, assumptions, and stereotypes tend to influence their perception on the qualities of good leadership. The other one is the culturally endorsed implicit leadership theory which advanced some leadership dimensions that include power distance, gender egalitarianism, societal and group collectivism, humane orientation, performance orientation, assertiveness and uncertainty avoidance (Murrell, Crosby & Ely, 1999). Ethical leadership styles across cultures include transformational, transactional, and paternalistic leadership. Paternalistic is a leadership style that incorporates a hierarchical relationship between the leader and the workers. The leader expresses personal interest in the personal and professional lives of employees and in return expects respect and loyalty from them. The three defining elements are moral leadership, benevolence, and authoritarianism. This type of leadership has been found to yield positive organizational commitment and exchange between leaders and the employees in a multicultural environment (Brown, Trevià ±o & Harrison, 2005). Transformational leadership is one that emphasizes on a common goal and therefore, it is a charismatic form of leadership style that mobilizes employees around a common goal. Transactional leadership on the other hand is one that emphasizes on incentives and rewards between leaders and their employees (Brown & Trevià ±o, 2006). This form of leadership styles have been shown to yield trust and performance at the workplace in various populations but not all of them. It has further been noted that collectivists are more responsive and conform to transformational leadership because they unite individuals. On the other hand transactional leadership most welcomed in

I want a Wife Essay Example | Topics and Well Written Essays - 750 words

I want a Wife - Essay Example She ends the piece with the question â€Å"My God, who wouldnt want a wife?†(Brady), after taking a look at all the things that a women is expected to do. Looking at the piece, one can easily since Brady’s feelings of frustration and anger, but she presents them, in a humorous way. Her messages come straight across that women in today’s world need to re-invent themselves and should not look at themselves simply as wives. She decides to make her point using a satirical list of things that all wives do, and how she wishes in fact that she could have a wife to do those same exact things for her. She sees a wife not as a partner, but as something that exists to help out the man, and even includes the dictionary definition: â€Å""according to the dictionary, a wife is a "woman married to a man." But, as many women know, a wife is much more: coo, housekeeper, nutritionist, chauffeur, friend, sex partner, valet, nurse, social secretary, ego-builder, and more. Rather than complains why she herself would like to have a wife† (Brady) to further bring her point home early on in the essay. Her argument is presented very logically, and is something easy enough for even somebody against feminism to follow. She very carefully uses a list of things that women are expected to do; starting with the education that she wishes she could go back and have a wife support her while she continues it. Next she then jumps to the physical care taking duties of a wife, and the nurse role that a wife also assumes in the family. She then seamlessly transitions to the social duties of a wife and the social norms that a wife is expected to adhere to. Listing off social norms such as a wife who would â€Å"have the house clean, will prepare a special meal, serve it to me and my friends, and not interrupt when I talk about the things that interest me and my friends. I want a wife who will have arranged that the children are fed and ready for bed

Philosophy Essay Example | Topics and Well Written Essays - 1000 words - 4

Philosophy - Essay Example Considering my position, I may consider soul to be the ultimate manner of allowing a person to be somewhat same throughout life. The first explanation is somewhat the most common where a person is shown to have a childhood. But it should be noted that this respective person has grown up over the years. This means that the person is not the same anymore. Thus, this clarifies that one cannot be same over the years if experience of living is the manner to claim difference of personality and identity. Secondly, the physical features are also marked to define a person’s identity throughout life but as a matter of fact, even the physical features would change with the passing of years. Thus, even this explanation regarding self proves to e unacceptable. Furthermore, it is the DNA which provides further definition to the concept of being you and sameness of you throughout life. In conjunction to this, it is evident that twins may have same DNA. It is due to this reason that DNA is an other unacceptable definition to this question. As noted by the author, â€Å"The mystery of personal identity is figuring out how we can solve both the problem of difference and the problem of sameness† (Hales 151). ... This clearly means that a person who is unconscious is a person without soul. The critique to my position as per the author is that one cannot simply rely on psychological state of a person, as mind-body relationship reacts to it, can be a way to explain the identity of a person because it may change over the time. As noted in the book, â€Å"Nowadays people sometimes equate their soul with their personality, or use soul to refer to the ethical faculty of the mind. Thus a conscious-less psychopath might be called soulless† (Hales 157). Thus, it is extremely important to provide such a statement by undergoing psychological criterion making soul=mind to be ineligible. II. Likewise Hales, I would like to comment for this question. The aspect of knowledge is somewhat blurred in the minds of people. There is a way to spread knowledge which is impartation done by the educational institutions. The criterion of knowledge which is basically being provided in such a manner is mere repea tedly ratified facts and figures which have been gained by experiences and Methodism (Turnbull, Trnbull and Shogren). However, the fact remains that this knowledge which was gained later on, was once used to be incorrect. The measure and acceptance of any fact which is regarded as knowledge, is done in the manner of claimed including true or false. This means that previously it was the fact which was considered to be superficial. I would like to connect this idea with the dialogue from the movie Men in Black which has also been used in the textbook considered for this assignment. It is as follows, â€Å"1500 years ago everybody ‘knew’ the Earth was the center of the universe. 500 years ago everybody ‘knew’ the Earth was at. And 15 minutes ago

Catch-Up Problem in Developing Countries Essay Example | Topics and Well Written Essays - 2750 words

Catch-Up Problem in Developing Countries - Essay Example Those that had to depend on bailouts from the IMF were forced to accept a wide-ranging reform program as obligatory conditions for the rescue loans. The themes of this paper are (1) that the Asian crises were the inevitable outcomes of the dirigiste development policies the Asian economies pursued in their successful catch-up growth, (2) that such an institutional regime, however, finally met its match in the form of free-market global capitalism, especially in terms of unbridled capital flows, and (3) that East Asias present trend of deregulation and marketization is all the more pushed by the institutional requirements of the Internet revolution as the region struggles to catch up in the digital age. Any successfully developing economy climbs a ladder of growth. Until the arrival of a New Economy, all the advanced economies had, in the past, trodden a path of industrial structural transformation from the "Heckscher-Ohlin" labour-intensive industries (typified by textiles) to the "nondifferentiated Smithian" scale-driven industries (steel, basic chemicals, and heavy machinery), to the "differentiated Smithian" assembly-based in dustries (automobiles and electric/electronics goods), and finally to the "Schumpeterian" R&D-intensive industries (specialty chips, biotechnology, and new materials) (Ozawa 1992). This conceptualization of stage-based process of industrialization is in line with a "leading sector" theory of growth a la Joseph Schumpeter, which envisages a sequence of stages in each of which breakthrough innovations (new technologies) create a certain new dominant industry as the main engine of growth. This stage-demarcated sequence of growth can be clearly seen in the history of industrial capitalism. Great Britain was the first country that introduced the Industrial Revolution and quickly moved from textiles to steel and heavy machinery.

Employability Report Essay Example | Topics and Well Written Essays - 1000 words

Employability Report - Essay Example Moreover, I have learnt to be responsible in all the activities since I am the one in charge of all the stock and ensuring that they are in good order. Second is that I am a good problem solver and decision maker. In this regard, I have been a Waitress in Harvester Restaurant regarded as one of the high-ended restaurants. Being a worker at the restaurant for at least two year has groomed me into a critical thinker and a decisional maker as I was delegated with the responsibility of taking orders and serving our guests and dealing with any problem that arose during my time on duty. This ensured that we remained competitive in all our undertakings as compared to our competitors. Third is that I have gained interpersonal relation skill. This is the skill I achieved while working as a customer service assistant at the Standard Bank. Educationally, I have attained a lot. I have gone through our educational system and am currently taking a course in financial mathematics. This has imparted a lot of knowledge by creating an urge to apply theoretical knowledge practically in my field of expertise. In addition, I have undergone computer training at the university. During this time I gained skills on Mat lab and Microsoft Office especially on Excel. I have also worked on projects on Mat lab that were quite challenging but still made it. On Excel application, am quite equipped since that is the technique we use in the assignment tackling. To create an edge and be more competent, I have attended classes on other languages such as German and therefore, can fluently converse in these foreign languages. With such achievements I believe I am now a metropolitan individual who can work in diverse cultures and understand different individuals and the best way to treat them in different circumstances. This will enable the organization have competitive advantage

Sexual behavior since the AIDS Epidemic Research Paper

Sexual behavior since the AIDS Epidemic - Research Paper Example There is need to understand the use of contraceptive among college students. Such knowledge will help in ensuring that there is enough education to these students on the use of contraceptives. The incidence of unintended pregnancy and the prevalence of sexually transmitted infections (STIs) have increased since the 1980’s (Lundgaard, 2010). Many studies that have been done in the past show that there is a high rate of unintended pregnancies. It is in the US that higher incidencecs of unintended preganancies are found but now days it is a replication all over the globe. However, European teens are more likely to use contraceptives than United States teens therefore lower pregnancy rates that in U.S. (Kaye, 2009). This shows that there is no proper use of contraceptives among college students in the United States. This therefore calls for a study to what could be the cause of such behavior and attitude of contraceptives among college students in the United States. Thesis Statement Many people do not use contraceptives because of misconceptions about contraceptives, negative attitude about contraceptives, failure to recognize the risk of pregnancy, inability to communicate with their partners, disapproval by partners and worry about side effects.

How Does the Low Cost Carrier Flydubai Manage to Increase It's Market Research Paper

How Does the Low Cost Carrier Flydubai Manage to Increase It's Market Share in the Aviation Industry in the Middle East Region - Research Paper Example The paper tells that the Dubai based Flydubai Airline is one of the LCCs that has succeeded in carving a considerable market niche for itself. The airline launched its operations in 2009 and has since spread its services to different parts of Asia, Europe, and Africa. One aspect that has made the airline successful is innovation on unique strengths and not in competing with larger airlines for above customer segments. The principle behind LCC is to offer services to routes that are considered less lucrative for larger airlines to operate. In order to understand the operations of Flydubai, it is necessary to investigate how the company operates and how it has spread its routes in determining its strategies and its competitive advantage. In addition, the report will investigate the strategies that the airline has put in place since its launch, and how these have contributed to the growth and expansion of the airline. This will indicate how the airline stands in comparison with other la rge airlines such as Emirates and regional LCCs in the Middle East. The report will show that strategic management and innovations are the most important factors that explain the rapid growth of Flydubai in the short time since its launch. Flydubai is a low-cost airline with its operations based at Dubai International Airport. The company was founded on 19 March 2008 but did not commence its operations until 1st June 2009. The airline offers its services in various destinations within the Middle East region, Europe, Africa and other Asian countries. The company has a good fleet of Boeing 737NGs, at its disposal, which is part of the latest lines of airplanes that have facilitated the company to compete effectively in the market. Flydubai was founded by Ahmed bin Saeed, the then Emirates chairman as a special brand of Emirates to offer the low-cost option to tourists and business operators within the region. Though the airline operates as an independent airline and even competes with Emirates, they offer some services in cooperation with Emirates, which include facilitating passenger connectivity in relation to dual boarding in the issuance of passes and baggage on the specific destination. Immediately after its launch, Flydubai remained in the black for about two years without reporting any figures. However, in February 2013, the company surprised many by reporting they had made a net profit of $ 41 million in 2012, with $756 million dollars in revenue. The rapid growth over its two years of operations opened another chapter in Dubai that proved the need to have more LCC in the rapidly expanding Dubai market.

Bible Defines Human Nature Essay Example for Free

Bible Defines Human Nature Essay According to the book of Genesis, man was created in the image of God. â€Å"God created man in his own image, in the image of God he created him; male and female he created them.† Genesis 1:27   This means that man’s nature is godly. Because our almighty God is a holy God, man is also expected to be blameless before Him. But how come sin became inevitable to human nature? Isn’t it that man by nature is greedy and self centered? Other than that, the New Testament says that all have fallen short to God’s standard. Does it mean that the bible contradict itself?                  Meanwhile, western philosophers believe in the concept to tabula rasa. It’s a thesis that says that human beings are born without an inborn personality. Human personality is just a product of pile of experiences and is influenced by his surroundings. If a man doesn’t grow up in a good environment, it follows that his nature is not that good too. In other words, man was born as innocent creature without any sense of morality. We can say that being innocent is close to being blameless. Does it mean that the idea of tabula rasa supports the famous idea taken from Genesis?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When we look at the Christian concept of salvation, we can conclude that the Gospel presents a clear explanation regarding this long time debate. Although the bible gives a seemingly contradicting explanation regarding the nature of human beings, still it supports each other when view it from Christian perspective.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When we were born, we can’t deny the fact that we are innocent. Just like Adam and Eve, we don’t have any knowledge of sin. And as we look back on the book of Genesis, Adam and Eve became aware that they were naked when sin entered their life. Therefore we can conclude that our sinful nature starts when we lose our innocence.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As we grow old, our values are being by our family, community, church and media. Other than that, our personalities were shaped by our experiences. For those people who experienced rejection, they are more likely to develop pride and insecurities. It is also inevitable for them to hold grudges and bitterness. As we look at the bible, we can see that pride and bitterness are sin. Like pride and bitterness, greed is also a product of life experiences as well as family background and community involvement.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It means that sin is an inevitable part of life. As we grow old, they more we can acquire sin which is too far from having a godly nature. But the good news is that God made a way so that human can return to their blameless nature. He sent Jesus for us to be like his image again. Because of Jesus’ blood that was shed on the cross, we are forgiven of our sin and purified to become new creations. â€Å"Therefore, if anyone is in Christ he is a new creation. The old has gone, the new has come.†Ã‚   2 Corinthians 5:17  Ã‚   This idea of Christ’s way of salvation supports the concept of sanctification.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   But sanctification is not a one time experience for Christians. They are experiencing a lifetime of sanctification as they grow in their relationship with Christ. If experiences can cause us to sin, our experiences can also be used by God to mold our characters. Our life is a preparation of our character, a way of sanctification until we meet Christ. It is the reason why the bible always compares Christ and church relationship with that of a groom and a bride. Bibliography The Bible League. The Devotional Study Bible. USA: Zondervan Corporation, 1987.

Sociolinguistics Essay Essay Example for Free

Sociolinguistics Essay Essay INTRODUCTION The research paper deals with personal advertisements presented via the medium of the Internet. This kind of advertising is a relatively new genre because the medium of the Internet is not a very old phenomenon; therefore it is nearly unexplored. The following analysis of personal advertisements appears to be quite interesting as today personal advertisements represent one of the very popular and often used means providing possibility to meet new friends and potential life partners. Ads offer a rich source of written language, as well as research material. They usually facilitate in sending right messages to people of opposite gender identities on dating webpage. The most important goal of the research paper is to focus on the features of online dating from the point of view of gender differences. It tries to find out whether and how the differences between men and women influence the language of personal advertisements. It wants to explore whether some general gender stereotypes also occur in this new kind of personal advertisement. II. RESEARCH PROBLEMS In our society it is believed that men and women talk as they belonged to two different entities. Since personal advertisements are written by both sexes, the research paper tries to explore how language relates to gender and how stereotyped assumptions and beliefs are reflected in the text of online personal advertisements. The paper focuses on how men and women characterise themselves, as well as their potential partners, what kind of expressions they use for this purpose. From the viewpoint of gender stereotypes, the paper will concentrate on the issues of talkativeness and a hedges usage as it is presupposed that women will be more talkative and will use hedges more frequently. It is also presupposed that men will emphasise success in their self – description and appearance in their partner –description. Women are  presupposed to put greater emphasis on their appearance as well as on partner ´s success. 1 III. THEORETICAL PART 1. Advertisement in general 1.1.Role of advertisement Nowadays, advertisement is a usual part of everyday life. Wherever we are, ads are always surrounding us. We can see it everywhere: on TV, radio, newspapers, magazines, billboards, means of transport, the Internet or in public places. Its goal is to attract people  ´s attention and give information about some concrete product or service. The ultimate aim of ads is to persuade people to buy what is advertised. Information provided by the creators of the advertisement has a strong impact on the addressees, either negative or positive. Advertisement is very often rejected and invokes passionate discussions. However, thanks to it, people or companies can quickly inform about their products or services in a very easy way. 1.2.Language of advertisement A great variety of advertisements for different subjects emerges on the market, ads for e.g.: products, services, ideas or images of organizations, charities, companies, individuals. Language of present advertisements is special. It tries to attract possible customers or addressees and focuses on their attention and consciousness to influence them positively. „ Ads use fictions, word play, compressed storytelling, stylized acting, photography, cartoons, puns, and rhythms in ways which are often memorable, enjoyable and amusing. The word and details of ads often come to people ´s minds more readily than those of novels and poems and plays, and they are often recalled with more laughter and enthusiasmâ€Å" (Cook, 2003, p. 3). It can be said that language used in advertisements plays a very important role. It is obvious that the more extraordinary, peculiar, interesting and original the advertisement is, the greater chance it has to draw addressees ´Ã‚  attention and to go deeply into their subconscious. 2. Personal advertisement 2.1. The role of the advertisement As any kind of advertisement, personal ads are part of everyday life. They can be seen in all media; mainly on the Internet and print media. Personal advertisements serve for the purpose of communication between people. The primary aim is to catch attention of an ideal partner. The 2 options for creating personal ads are limited as their writers depend on the space given and words expressing their intention. 2.2. Language of personal advertisement As it was said, language of advertisement is very specific, especially language of personal advertisements. â€Å"Communication adaptation theory (CAT) (Burgoon, Stern, Dillman, 1995; Giles, Coupland, Coupland, 1991) holds that individuals vary their language choices within interactions, depending on their social goals. Thus, speakers may choose to emphasize (or deemphasize) particular aspects of their identities as a way of aligning with (or distancing from) interaction partnersâ€Å" (http://pdfcast.org/pdf/enacting-gender-identity-in-written-discourse- responding-to-gender-role-bidding-in-personal-ads, p.401,cited 30.11.2010) As Winn and Robin (ibid, cited 30.11.2010) continue, the writers of the personal ads regulate their self- presentations by means of language choice. On the other hand, prescribed requirements of e.g. space can have an influence on the way of writers ´ presentation. The authors of personal ads must be brief when they portray themselves. However, they also have to use such language means which help the writers to present elements of their identities that are supposed to be most important to finding partners. Therefore it is obvious that personal ads writers â€Å" will often converge with, or match, the speech patterns of their interlocutors† (ibid, p. 401, cited 30.11.2010). As the authors of article printed in a magazine Journal of language a social psychology point out, writers of personal ads construct their text and use such a vocabulary to be in harmony with what is preferred by their readers; â€Å" individuals are seen to adapt their language† (ibid, p. 401, cited 30.11.2010). 3. Gender differences Gender study appears to be not a very old discipline. It was introduced in the second half of the last century and explores the field of differences between men and women. It is generally assumed that women differ from men in many attributes. Nowadays, comments like woman will never understand man and vice versa nearly become a proverb. Of course, differences between women and men are of various types; however for the purpose of this research paper only difference concerning language use will be discussed. A theory dealing with issues of gender differences in using language is called sociolinguistic. Its major topic is â€Å" the connection between the structures, vocabularies, and ways 3 of using particular languages and the social roles of the men and women who speak these languages† (p. 315). 3.1. Gender and language Nowadays, linguists still have the same opinion that men and women differ in the language use. The distinction is partly caused by biological differences, e.g. a constitution of human brain depends on gender; however the fact is that women and men are also psychologically different, e.g. â€Å"women are more concerned with making connections; they seek involvement and focus on the interdependencies between people. Men are more concerned with autonomy and detachment; they seek independence and focus on hierarchical relationship† ( Boe qtd. In Holmes, 1995, p. 7). According to Coates ( 1993), usually, emotiveness is a typical feature of women, while rational thinking is characteristic attribute of men. Men put emphasis on success, efficiency, power and ability, whereas women regard as the most important relationship, feelings, family, and confidence. We can say, all these areas affect women ´s and men  ´s acting, their decision making, thinking, and their expressing of their emotions, needs and opinions. The distinctions mentioned can be reflected also in personal advertisements. 3.2. Cultural stereotypes and language Not only history and culture of the society but also gender differences influence the existence of certain persistent stereotypes in the society. There are some linguistic stereotypes  concerning communicative competence of men and women based on gender differences that are believed by almost each member of our society. According to Coates ( ibid ), each of us are familiar with linguistic stereotypes, like that â€Å" women talk more than men, that women â€Å"gossip†, that men swear more than women, that women are more polite and so on† ( Coates, 1993, p. 107). Coates mentions also other language areas in which women are distinct from men, which are â€Å"tag questions, hedges, commands and directives, taboo language, compliments, topic and topic development, formal versus informal language, and minimal responses† ( Coates, 1993, p. 114). 4 3.2.1. Talkativeness As for talkativeness, â€Å" there is a widespread belief in our society that women talk more than men† ( Coates, 1993, p. 115). In spoken language Coates calls this stereotype â€Å"verbosity† (Coates, 1993, p 114). Persistence of this stereotype is closely connected with the topic discussed. In societies, it is believed that women like to talk more about  ´trivial ´ topics, as family cooking or personal issues, and they avoid topics that could be titled  ´serious ´. The triviality of topics is usually connected with abundant usage of words. Coates points out another reason for persistence of this belief that is â€Å"different expectations of male and female speakers: while men have the right to talk, women are expected to remain silent. Then talking at any length can be viewed as talkativeness† ( Coates, 1993, p. 115). However; it should be emphasized that no research has proved this general belief (Coates, 1993). 3.2.2. Markers of hesitation, uncertainty As Coates (1993) says, women ´s speech is often viewed as  ´tentative ´. While men and women telling the same, women are supposed to use more features of hesitation like comment clauses, hedges, interjections, and pauses than men. According to Coates, hedges are â€Å"linguistic forms such as I think, I  ´m sure, you know, sort of and perhaps, maybe which express the speaker ´s certainty or uncertainty about the proposition under discussion† ( Coates, 1993, p. 116). The more frequent use of hedges can be a sign of possible women  ´s markers of hesitation based on some stereotypes again as showing of certainty or confidence during  conversation could be viewed as less feminine. This stereotype about women  ´s hesitation for the purpose to be feminine correlates also with another component of conversation, tag questions. 3.2.3 Asking questions, tag questions Concerning the question usage during a discussion, it is known that women often ask questions to keep conversation in process. As Holmes says, they usually ask â€Å"supportive elicitations† (Holmes, 1995, p. 43) to manifest interest and get deeper into a topic. The author continues and points out: â€Å"While women elicit more questions in private conversations, men tend to ask more queries in formal and public contexts† (Holmes, 1995, p 39). The reason why men use more questions in public places could be that they incline to be dominant in public as they are 5 generally more aggressive than women. Women differ from men also in the frequency of using tag questions. Preisler claims that â€Å"women use tag questions more often than men† ( Preisler qtd. in Coates, 1993, p. 119). 3.2.4. Topics of conversations As it was already mentioned, certain topics that are called  ´trivial ´ , such as relationships, family etc., are often applied to women and topics considered to be serious, such as politics, cars, technology, etc. are related to men ´s conversation. According to Coates (1993), for women an conversation serves for the purpose to share problems, consolidate relationships, gain experience or to offer support. On the other hand, for men an conversation means a source of information, giving advice and presenting knowledge. This different expectation very often leads to miscommunication between men and women. The linguistic differences between men and women can be represented also in personal advertisement. The style of personal ads reflects women ´s desires and ideas about men as well as men ´s wishes and needs concerning the opposite sex. 6 IV. PRACTICAL PART The practical part of the paper research will focus on the analysis of women ´s and men ´s advertisements, gender differences from the perspective of self- and partner-description, using hedges and talkativeness. 1. Methodology The sociolinguistic analysis was applied on the material of 40 personal advertisements presented on the web page www.datingdirect.co.uk that belong to the UK  ´s largest dating services. The corpus consists of 20 women ´s and 20 men ´s advertisements that were under a sociolinguistic analysis. The personal ads were chosen randomly. The age of respondents was between 35 and 45 including. All of the respondents came from Great Britain. Texts of all advertisements that underwent the analysis can be found in Appendix 1. 2. Analysis and results 2.1 Graphical arrangement of online personal advertisements The overall graphical arrangement of online personal advertisements on the web page www.datingdirect.co.uk is as follows: a) prescribed items with only one choice from the list, e.g. : relationship status, occupation, body type, height, hair colour, eyes, children, personality, country/residence, smoking, date of birth, education, ethnicity, I live†¦, my style, appearance, my best feature, political view, religion, romance, etc.; b) prescribed items with a multiple choice from the list, e.g.: entertainment, interests, sports, my taste in music, my favourite films, my pets, etc. ; c) prescribed partner ´s description with a multiple choice from the list, e.g.: relationship status, children, body type, personality, smoking, views on marriage, ethnicity, nationality, appearance, height, weight, hair, eyes, style, best features, education, occupation, religion, political view, interests, sports, films, income, etc.; d) fr ee-production part that is limited to maximum of 2000 characters, and where respondents write more about themselves and the partners they are looking for; this is the most important part of the personal advertisements as it serves as a material for the research paper sociolinguistic analysis. 7 There is also possibility to add photos on the web page. 2.2. Self – description of appearance 2.2.1. Women Focusing on the description of appearance, only six women depict their appearance (ads No. 1,2,4,5,7,20). As it is obvious from Figure 1, majority of the women (5 of them) put  emphasis on their overall impression rather than on describing single parts of their appearance. The words that are used for that purpose are: sexy (used 2 times); attractive (used one time); fit (used 2 times); pretty (used one time). Two women put emphasis on their hair. Both use the word blonde. Only one woman describes her eyes by using the expression blue eyed. In only two ads an emphasis is put on figure, which is described with the words curvy and slim. There is only one advertisement (advertisement No.7) where a woman depicts all categories which are mentioned above. â€Å"I am a pretty blue eyed blonde, slim†¦Ã¢â‚¬  Generally considered, women do not put great emphasis on descri bing their own appearance. Majority of the women, that is 13 of them, do not mention their appearance at all. Although we predicted that the appearance is considered to be significant for women to attract men  ´s attention, this prediction is not proved. 2.2.2. Men Concerning the description of their appearance, the men do not put a great emphasis on their appearance. Only four of them (ads No. 2,7,8,11) try to catch women  ´s attention by focusing on their look. They use adjectives good looking (1 time) and handsome (1 time) for describing of their overall appearance; expressions athletic (1 time) and in good shape (1 time) for their figure. As it can be obvious from the Figure 1, the men absolutely do not put an emphasis on their eyes or hair. One of the advertisements (No 9) is special concerning the way how a man describes himself. He chooses a totally different way how to attract a women  ´s attention. He does not say whether he is â€Å"handsome† or â€Å"ugly†. The author of this advertisement probably wants to stay mysterious as for his appearance and so to awaken a women  ´s interest: â€Å"I am no George Cloony but am not a Frank Galliger either† Generally considered, as we previously predicted, the men do not seem to put a greater emphasis on their appearance. 8 2.2.3. Differences in self – description of the appearance 80% 80% 60% 40% 20% 0% 70% 25% 10% 10% 10% 10% 0% 0% 5% women men Figure 1: Comparison of women ´s and men ´s self-description of their appearance Dealing with the appearance, Figure 1 illustrates the fact that neither women  nor men put emphasis on their own appearance. 70 % of the women and 80 % of the men do not describe their look at all. This fact does not correspond with the stereotype that appearance is very important for women. 2.3. Description of partner  ´s appearance 2.3.1. Women Concerning the description of partner’s appearance, only four women depict how their ideal partner should look like. They use general adjectives, such as attractive (used in No. 17); tall (used in No.16); handsome; and young-looking (both used in No 18). One woman puts emphasis on the partner  ´s eyes, as she uses expression attractive eyes (No 1) , and one women is even more specific in her description of an ideal partner as she writes :†¦. taller men, with nice teeth, 34/36 waist ( in No 16). An overall majority of the women (16 of them) do not mention their ideal partner  ´s appearance at all. 2.3.2. Men At the beginning of the analysis we assumed man will emphasise the appearance of their ideal partners. However; the analysis shows that only two men concentrate on the women ´s look. Those men who mention appearance of their partner use general adjectives such as attractive and slim: I am looking for someone slim and attractive (No 12); †¦someone †¦that†¦is attractive†¦(No 1) The rest of the men do not mention the women  ´s look at all. It seems men prefer other qualities rather than appearance of their ideal partners. 2.3.3. Differences in partner-description of the appearance 100% 80% 60% 40% 20% 0% 90% 80% 5% 10% 10% 0% 5% 0% 0% 5% women men Figure 2: Comparison of women ´s and men  ´s partner appearance description Focusing on the description of the ideal partner ´s appearance, the results are very similar in both groups. 80% of the women and 90% of the men do not mention how their ideal partner should look like at all. The stereotype that men emphasise the women  ´s appearance is not proved. 2.4. Self- description of qualities and personality 2.4.1. Women When creating a personal advertisement, to mention people ´s positive qualities seems to be a very important part. It is a useful way how to easily draw a potential partner ´s  attention. The authors of personal ads do it by various means, however; the most common is using adjectives that help to describe human qualities clearly and briefly. In the advertisements the women use a wide range of adjectives to depict their qualities and personality in the best way. More than 40 adjectives have been used for this purpose. The adjectives are divided into several groups expressing the same element of character: sense of humour; feminity; i ntellect; emancipation; moral qualities; social qualities; success; and others. Figure 3: Women  ´s description of their qualities and personality To compare description of appearance with the description of qualities and personality, only one woman do not put emphasis on description of her personality. It is obvious this part of personal ads is significant for the women. The most important qualities are those belonging to the categories of emancipation, sense of humour and feminity. Concerning the category of success that is connected with a good job, owning a car, or a house, the women to describe themselves as being successful do not use adjectives, but other expressions, such as †¦ I work hard, own my house and car †¦(No 10); †¦ I have a great job in advertising and media which I love. I work hard and long hours, †¦(No 12); or †¦ I have my own home car and good job so i am looking for the same(No16). 2.4.2. Men Focusing on men  ´s qualities and personalities, the men use approximately the same range of vocabulary as the women. They use more than 40 adjectives for the purpose to describe themselves from the point of personal qualities. Again, the adjectives are divided into several groups according to their meaning (see Appendix 3). The  following categories were possible to create: sense of humour; affectionate; intellect; moral qualities; social qualities; success; masculinity; others. Figure 4: Men  ´s description of their qualities and personality As it is obvious from the Figure 4, the vast majority, even 75% of the men, put emphasis on their success. This category includes not only adjectives, however other expressions, such as mentioning their profession, a successful career, owning a company, a car or a house:.. .i own a small yet busy painting and dec firm. .of which ive been doing for 15years now (No 4); I have a successful professional career that I enjoy (No 7); I own a plumbing and heating company (No 10); I have a couple of jobs firstly I head up an International Charity†¦(No 11); I have a fantastic job, Im financially solvent and I own my home own, which is located within a beautiful part of Wales (No 11). The men put great emphasis not only on their success; however they stress also such qualities that belong to the category  ´affectionate ´- even 55% of the men, which is very surprising. Six of the men depict themselves as caring, five of them as romantic, or three as hearted. By contrast, personal quali ties that are part of the group  ´masculinity ´ appear only in seven ads, which is 35%. 2.4.3. Differences in self-description of the personal qualities Concerning the qualities, some considerable differences have been found between men and women (see Figure 5). As it was predicted at the beginning of the analysis, women do not stress their success at all. It seems to be unimportant for them when they try to attract potential partners. Surprisingly, the women attach importance to the personal qualities that are part of the category  ´emancipation ´. They describe themselves as adventurous, confident, hardworking, down-to-earth, independent, or even strong. The women emphasise also their feminity. It is in 12 contrast with the appearance that the women consider being not so relevant for catching men ´s attention. They apparently try to attract more men by typical women ´s qualities as they depict themselves as feminine, warm, sensual, passionate, and caring. The women are may be persuaded that men desire to have such a women alongside. Unlike the women, the men put great emphasis on their success. For the men being successful seems to be rather significant for attracting an ideal partner. On the other hand, they do not stress their masculinity; however emphasise the qualities that soften their personality. Probably, they want to approach a women  ´s ideal of the perfect partner. As it was previously discussed in the theoretical part, the authors of personal ads write their text and use such a vocabulary to be in harmony with what is preferred by their readers. The men present elements of their identities that are supposed to be most important to finding partners. It can be an explanation why even 55% of the men stress the qualities belonging to the category  ´affectionate ´. 2.5. Use of hedges As it was already discussed in the theoretical part of this paper, hedges are markers of hesitation and uncertainty. MiÃ… ¡Ã… ¡ikovà ¡ offers another explanations of hedges: â€Å"†¦hedging is the qualification and toning-down of utterances†¦in order to reduce the riskiness of what one says† ( 13 Wales qtd. in Topics in Linguistics, 2007, p. 76 ), or hedges are â€Å" linguistic expressions that enable the speaker to avoid being too direct in her/his utterance† ( Watts qtd. in Topics in Linguistics, 2007, p. 76 . Mentioned previously, according to gender stereotypes, more frequent use of hedges is typical for woman speech. Concerning frequency of hedge using, the analysis of the personal ads shows following results: total number of elements in ads 2170 Men  ´s ads 3655 Women  ´s ads Figure 6: Number of hedges As it can be seen in the Figure 6, our analysis confirmed the gender stereotype that women use hedges in their utterances more frequently than men. While the women use the hedge expressions in every single advertisement, eight men do not use them at all. Average number of hedges per one women ´ s advertisement is 4,95 and per men ´s only 1,85. Probably, the women use them not to look very direct or confident. By showing certain degree of uncertainty (with the use of hedges), they try to express their feminine identities. 2.6. Talkativeness The theoretical part of the research paper discussed cultural and linguistic stereotype concerning talkativeness. In many societies, it is taken for granted women talk more than men. The analysis of the chosen personal advertisements reveals that the number of elements per advertisement is 182,75 in the women  ´s ads and the total number of elements is 3655, which is more than in the men  ´s ads, where the number of elements per advertisement is 108,5 and the overall amount of elements is 2170. The longest woman ´s advertisement has 354 elements (No 3), the shortest 76 elements (No 7). Surprisingly, the longest man ´s ad has 376 (No 11) elements, which is more by 22 elements than in the longest woman  ´s ad. The  shortest man ´s advertisement has only 33 elements (No 20). Although the analysis finds out that the women use more words, the number of the advertisements under analysis is not sufficient to be able to prove definitely the general myth that women are more talkative than men. V. CONCLUSION The aim of this research paper was to analyse men ´s and women ´s personal advertisements from the sociolinguistic viewpoint and to find out whether there are considerable differences between genders. Because personal advertisements are written by both sexes, the research paper tries to explore how language relates to gender and how stereotyped assumptions and beliefs are reflected in the text of online personal advertisements. The research paper dealt with 40 personal advertisements presented via the medium of the Internet. It concentrated on the issues of talkativeness and use of hedges from the perspective of gender stereotypes. The presumptions stated at the beginning of the analysis were proved as the research explored that the women used hedges more frequently than the men, as well as they were more talkative than the men. The supposition that men emphasise success in their self – description in order to attract potential partners was also proved. However; they do not stressed the appearance of their partners at  all. For the women, neither success nor their appearance and appearance of their partners were important. On the other hand, the women put greater emphasis on their personal qualities. To sum it up, the men and the women differed in their language. Some of the common beliefs and myths were proved, some not. In order to attract attention of a potential partner, both sexes probably varied they language according the expectations of the opposite gender. The extent of this research paper, as well as the number of the advertisements under the analysis did not allow going deeper into language of men ´s and women ´s advertisements. It was not possible to explore and analyse all the differences. However; this research paper can serve as an idea or a source for further research of personal advertisements. There is a great amount of issues which could be studied, such as gender differences in sentence structure or structure of  personal ads; differences in using formal, informal language; differences in doing grammar or spelling mistakes; way of self – identification; differences in intended relationships; way of opening and invitation for respond; use of abbreviations, emoticons; idiomatic and collocative expressions; and others.